Customer service is no longer a department in the corner—it’s at the heart of how people perceive a brand. And in a world where customers switch between chat, email, phone, and social media, companies face a key challenge: how to keep the experience consistent, smooth, and personal across all channels. This is where omnichannel customer service comes in.
On September 10, 2025, the Cubex Center in Prague hosted the largest local SAP event – SAP Innovation Day 2025, which attracted hundreds of professionals, managers, and partners from across the Czech Republic. This year’s edition focused on digital transformation, process automation, and the role of artificial intelligence in core business functions.
In today's fast-paced digital world, customers are more connected than ever. They move seamlessly between devices, platforms, and communication channels—and they expect brands to keep up. Responding to this challenge requires more than just the right tools. It calls for a strategic approach known as omnichannel.